“Trade shows are about foot traffic and exposure to your exhibition booth. Combining two seemingly unrelated ingredients, such as fashion and cars, can generate buzz at a typical trade show, garnering crowds and exposure.”
(Event Planning Made Easy, Paulette Wolf).
Some steps in planning a successful trade show:
- Research your stakeholders to identify goals, objectives, target audiences, timing, and location
- Conduct a market analysis (list other shows targeting your audience)
- Design your show based on the best possible dates and locations
- Choose a venue / location that will attract both exhibitors and attendees
- Market your show to potential exhibitors who have an interest in that target audience
- Provide support to exhibitors prior to, during, and post show
- Evaluate the trades how using measurable objectives and benchmark for future events