I remember when Same-sex marriages became legal in British Columbia in 2003. We were thrilled to be able to plan so many of our couples special day and celebrate with them. We had clients travel from all over North America to Vancouver with family and friends to witness and support this monumental moment.
Fast forward to 2013, I have the pleasure of working with Bernadette Coveney Smith, of the Gay Weddings Institute to co-sponsor with the Association of Bridal Consultants, Canada to bring her certification course here to Edmonton, Alberta on March 22, 2013.
Bernadette Coveney Smith had a vision to help gay and lesbian couples create beautiful and meaningful weddings. 14 Stories was the first firm in the nation specializing in planning legal same-sex weddings and the Gay Wedding Institute continues to be a national thought leader, researcher and educator on gay and lesbian weddings.
“Gay Weddings are big business – and they are legal in Canada! But to reach this powerful and lucrative gay and lesbian wedding market, you need to be ready. Gay weddings are different and they are very good for business. According to Travel Gay Canada (TGC), gay Canadians show a market size of $7 billion annually. That’s big business, and same-sex couple throw fabulous weddings! You don’t want to lose business or risk offending potential clients!” says Bernadette.
Here are some details about the course:
Gay Wedding Institute Certification Course – Edmonton Alberta, Canada
Friday, March 22, 2013 9am-3:30pm
Topics covered include:
The Financial impact of the gay and lesbian wedding market
Language and terminology
Differences between straight and gay weddings;
Marketing to engaged same-sex couples
Same-sex wedding traditions
and much, much more.
To register for the Friday, March 22 workshop from 9 AM-3:30 PM go to: http://gayweddinginstitute-alberta.eventbrite.com/
Please note: a minimum of 15 people must be achieved to successfully run this program.
This intensive and interactive workshop will include light refreshments and lunch, a packet of materials and tons of great ideas to reach this powerful market.
I look forward to working with Bernadette and to continue to educate and build awareness in our industry. See you then!